How Latitude Climbing and Fitness Generated 66 Appointments in Just a Few days
Working with Kevin and Stargazer has been incredibly easy. The process was smooth, Kevin was accessible and responsive, and any tweaks we needed were quickly addressed. Within hours of launching the campaign, appointments started coming in"
- Marisa. Latitude
Challenge
Latitude, located in Norfolk, Virginia, had relied on organic growth through social media, Google Ads, Facebook, and word-of-mouth to build their membership base. While this strategy worked initially, the gym hit a plateau in membership growth. Marissa, who runs the gym, wanted a more targeted and effective approach to re-engage previous visitors and convert them into members.
Solution
Latitude partnered with Stargazer, who implemented a focused re-engagement campaign to reach past visitors and generate new appointments.
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Targeted Appointment Campaign: Stargazer reached out to several thousand people who had previously visited Latitude but hadn’t signed up for memberships. The campaign was designed to re-engage these prospects.
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Streamlined Setup and Execution: Stargazer ensured the campaign launched seamlessly within hours, creating immediate momentum for Latitude.
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Customisable Messaging: The team worked closely with Marissa to refine messaging and ensure it aligned with Latitude’s brand voice and objectives.
Results
Latitude saw incredible results from their collaboration with Stargazer:
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66 Appointments in a Few days: The campaign successfully reconnected with past visitors, generating 66 appointments for ten-day passes in just a few months.
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Immediate Impact: Appointments started coming in within 12 hours of launching the campaign, creating instant results and maintaining consistent momentum.
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Effortless Collaboration: The process was smooth and efficient, with Stargazer addressing concerns, making tweaks, and ensuring the campaign met Latitude’s needs.
By partnering with Stargazer, Latitude transformed their membership outreach efforts, re-engaging past visitors and generating consistent appointments. The targeted approach and seamless execution delivered immediate and lasting results, helping Latitude overcome their plateau and continue growing their membership base.