How LCC Partnered with Stargazer to Kickstart Their Facebook Ad Strategy in Just 90 Minutes
"We had no IT experience and didn’t know how to use our Google Ads grant. Kevin stepped in and handled everything, from setting up AdWords to advising us on marketing, content, and e-commerce."
- Sheila Scott. Lavender Touch
Challenge
Lavender Touch, a small charity dedicated to supporting individuals with cancer, faced significant challenges in the digital space. With no IT experience and limited resources, they were struggling to make use of a substantial Google Ads grant and needed help developing a website and marketing their custom products online. Without the technical knowledge to navigate digital advertising and e-commerce platforms, Lavender Touch needed expert guidance to expand their reach and increase product sales.
Solution
Lavender Touch partnered with Stargazer, where Kevin provided hands-on, volunteer-based support to help the charity achieve its goals.
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Google Ads Management: Kevin set up and optimised the charity’s Google Ads campaigns, ensuring their grant funding was effectively utilized to drive awareness and engagement.
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Content and Marketing Strategy: Stargazer advised Lavender Touch on content creation and marketing strategies, empowering the team with tools and knowledge to manage their campaigns independently.
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Shopify and E-Commerce Setup: Kevin provided guidance on setting up Shopify for online sales, enabling Lavender Touch to market and sell their cancer support products to a wider audience across the UK.
Results
Through their partnership with Stargazer, Lavender Touch achieved remarkable outcomes that transformed their digital presence:
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Effective Use of Google Ads Grant: Lavender Touch successfully leveraged their Google Ads funding to increase visibility and attract more attention to their cause.
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Empowered Independence: With the guidance provided, Lavender Touch gained the skills to manage their content, marketing, and e-commerce operations on their own, reducing reliance on external support.
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Increased Product Sales: By implementing an effective Shopify setup and online marketing strategy, the charity was able to sell their products more efficiently and reach individuals across the UK.
By partnering with Stargazer, Lavender Touch overcame technical and resource challenges, successfully expanding their online presence and increasing product sales. Kevin’s expertise and dedication not only empowered the charity to manage their own digital strategy but also helped them make the most of their opportunities, ensuring lasting impact.