Stoveco’s £890,000 Revenue Surge with the 3-Step Installation Pipeline Method™
"Fast friendly reliable service, always a pleasure to work with."
- Andy Maxwell. Stoveco.
Challenge
Stoveco, faced a significant operational challenge: its installation team was operating at only 40% capacity. The underutilisation meant lost revenue opportunities and inefficient use of resources. Despite their strong reputation, Stoveco lacked a consistent system to attract high-quality leads and convert them into booked appointments, leaving a gap in their revenue potential and straining the company’s growth trajectory.
Solution
To address Stoveco’s capacity issue and maximise their revenue potential, we implemented our 3-Step Installation Pipeline Method™, designed to attract high-intent buyers and convert them into booked appointments quickly and efficiently.
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With our proprietary targeting system on Facebook, we identified and attracted homeowners actively interested in stove installations. Through strategic ad placement and proven offer frameworks, Stoveco’s campaign began generating qualified leads within hours, capturing buyers ready to move forward with installation.
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Our qualification system screened each lead on three essential criteria: a minimum budget of £4,000, an immediate timeline (3 months) for installation, and a service-area match. This pre-qualification process filtered out unqualified enquiries and ensured that Stoveco’s sales team engaged only with high-quality, ready-to-buy prospects, optimising team efficiency and enhancing conversion potential.
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Our SMS follow-up system handled appointment scheduling automatically, converting 80% of leads into booked calls without manual intervention from them. This streamlined approach filled Stoveco’s calendar with 40 sales calls per month, creating a reliable and scalable funnel for installations and minimising missed or cancelled appointments.
Results
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£890,000 in Additional Revenue: By attracting and converting high-intent buyers, Stoveco significantly boosted revenue and maximised their installation team’s output.
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40 Sales Calls Per Month: The new appointment funnel consistently generated 40 qualified sales calls monthly, helping the team achieve nearly full operational capacity.
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Optimised Team Efficiency: The automated qualification and scheduling system reduced manual follow-up tasks, allowing the team to focus on delivering excellent service to a steady flow of booked clients.
With the 3-Step Installation Pipeline Method™, Stoveco transformed its approach to lead generation and conversion, achieving near-full team utilisation, unlocking substantial revenue growth, and creating a reliable system for ongoing success.