How we helped Superwarm increase close rate by 40% and add an extra £1 million in revenue.
"What we have now is almost like a rolling juggernaut, in that every single day, we know that leads are coming in"
- John Carmichael. Superwarm.
Challenge
Superwarm, a leader in the heating and insulation market, was struggling to maximise revenue and consistently fill its installation calendar. While the business had an established customer base, the team lacked a streamlined, reliable system to consistently attract high-intent buyers and convert inquiries into appointments without requiring constant manual follow-ups. Superwarm sought a solution that would not only increase qualified leads but also minimise time spent on chasing appointments and enhance operational efficiency.
Solution
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To solve Superwarm’s lead generation and conversion challenges, we implemented our 3-Step Installation Pipeline Method™, a systematic approach designed to attract high-value, ready-to-buy prospects and convert them into scheduled appointments.
Using our proprietary Google Ads targeting system, we identified homeowners with high purchase intent by leveraging proven offer frameworks and behavioural signals.
This allowed us to zero in on qualified prospects who were ready to invest in Superwarm's services, generating leads within hours of campaign launch.
To ensure quality, our automated qualification system pre-screened prospects on three key criteria: a minimum budget of £4,000, readiness for an immediate project start, and a location-service match.
This process allowed Superwarm to focus only on leads most likely to convert, saving the sales team time and improving closing rates
Our SMS follow-up system streamlined appointment scheduling, booking over 80% of qualified leads without requiring manual intervention. This no-chase approach minimised appointment cancellations and increased show-up rates, significantly improving Superwarm’s lead-to-appointment conversion.
Results
Within six months of implementing the 3-Step Installation Pipeline Method™, Superwarm achieved remarkable results.
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£1 Million in Additional Revenue: The targeted Google Ads campaigns drove high-quality traffic that translated into substantial new business.
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80% Lead-to-Appointment Conversion: The Automated Appointment Protocol™ ensured that over 80% of leads booked appointments, with a high rate of follow-through.
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Time Savings and Efficiency Gains: By automating lead qualification and scheduling, Superwarm’s team could focus on high-value interactions, resulting in a more efficient sales process and increased revenue.