Affordable PPC Maximise ROI with Cost-Effective Google Ads for SaaS
Did you know SaaS companies waste up to 30% of their ad spend on low-intent traffic? For SaaS founders, every pound counts. Inefficient ad spend doesn’t just drain your budget—it slows your growth.
That’s where we come in.
Our affordable PPC management for SaaS companies ensures that every ad pound works harder—driving high-intent leads, lowering CAC, and accelerating ARR growth without unnecessary waste.
PPC delivers immediate results while SEO builds long-term visibility—together, they create a powerful growth engine for SaaS companies.
Why SaaS Companies Choose Our Cost-Effective PPC Services
SaaS founders and marketing teams need more than just clicks—they need a scalable, affordable PPC strategy that delivers measurable results. Our data-driven approach ensures high efficiency and maximum return on investment.
What Our Clients Say
"Their work not only built a long-term strategy but also kept our ad spend efficient, delivering incredible value for our budget. After implementing their PPC strategy, we saw a 25% reduction in CAC and a significant increase in high-intent leads."
— Courtney Robinson, CEO of Hypi (Low-Code App Development SaaS)
Our Affordable PPC Approach: Maximise Impact, Minimise Waste
We optimise every aspect of your Google Ads campaigns to ensure cost-effective lead generation and sustainable growth.
High-Intent Targeting: Drive More Leads While Spending Less
We focus on targeting cost-efficient, high-intent keywords to attract prospects actively searching for your solution.
Result: Higher lead quality, reduced wasted ad spend, and a lower CAC.
Conversion-Focused Ad Copy: Maximise ROI Without Overspending
Standing out in the competitive SaaS space requires more than just ads—it demands persuasive messaging that converts.
We craft high-converting, budget-friendly ad copy that speaks directly to your audience’s pain points.
Retargeting Campaigns: Recover Lost Leads Without Additional Costs
Retargeting campaigns can deliver up to 10x ROI by re-engaging visitors already familiar with your brand.
Example: One of our SaaS clients saw a 35% increase in conversions and a 5x return on ad spend (ROAS) simply by implementing a targeted retargeting campaign.
Our affordable retargeting strategies bring lost prospects back into your funnel, increasing conversions without the cost of acquiring new traffic.
Landing Page Optimisation: Every Click Delivers Maximum ROI
Your landing page is where clicks turn into customers.
We optimise every element—from messaging to CTAs—to ensure visitors convert.
This alignment between ads and landing pages reduces wasted spend and maximises ROI, making your PPC campaigns both cost-effective and impactful.
Data-Driven PPC Management: Get More Results from Every Ad Pound
We don’t just track clicks—we optimise for key SaaS growth metrics like CAC, LTV, and ARR.
Our ongoing campaign optimisations ensure long-term, scalable results without inflating costs.
SaaS PPC Success Story: Cutting CAC by 25% and Scaling ARR by 40%
The Challenge
A B2B project management SaaS client faced rising CAC and low lead quality, despite investing heavily in Google Ads.
The Solution
- Refined keyword strategy → Focused on high-intent, low-cost keywords to drive qualified traffic.
- Rewrote ad copy → Highlighted customer pain points and unique value proposition.
- Optimised landing pages → Ensured messaging aligned with search intent to boost conversions.
- Implemented retargeting campaigns → Brought back lost leads at a fraction of the cost.
The Results (After 6 Months)
- 25% Reduction in CAC
- 40% Increase in ARR
- 2X More Qualified Leads from PPC
SaaS companies that optimise PPC reduce CAC by up to 30% while increasing inbound lead quality.
Impact of PPC Optimisation on CAC and ARR Growth
This case study proves that a targeted, data-driven PPC approach can significantly lower costs while scaling SaaS growth—ensuring maximum ROI from every marketing pound.